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Thanks to Mary Whisner at the University of Washington School of Law for posting on the state’s trial law blogs – with all the new legal “blawgs” launching every day, it’s hard to keep track of them all.

She mentions this about the blawgs:

These blogs vary a lot in how much content they offer, how often they are updated, and the extent to which they appear to be online extensions of billboards or late-night TV ads.

I think the main difference between a legal blog and a legal TV, radio, or billboard ad is this: the latter is “Push” marketing, and the former is a “Pull” marketing strategy (if you are marketing yourself or your services via your legal blog). I think that’s an important distinction in today’s climate for personal injury plaintiffs and their attorneys. Reaching several thousand persons with a broadcast advertising message intended to cram everything good about your practice into a 30 second clip can be effective in the near term, but I think that building your reputation online and being found for what you know and do well by the smaller number of people whom you are actually trying to reach, and doing through a free public service announcement or opinion piece is where the future of marketing is for our profession.

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